SOLVED

11) Which term refers to generically different classes of goods that constitute the breadth of product lines? A) variety B) depth C) assortment D) complexity E) intensity 12) Which term refers to the depth of product brands or models offered within each generic product category? A) intensity B) variety C) assortment D) complexity E) collection 13) Discount department stores such as Wal-Mart, Target, and Kohl’s are most likely characterized by ________ assortments and ________ varieties of products. A) deep; narrow B) limited; wide C) deep; wide D) limited; narrow E) wide; limited 14) Which service output is known as solutions retailing by some manufacturers and retailers? A) information sharing B) spatial convenience C) customer service D) delivery time E) bulk breaking 15) On Saturday, Dana, who wants to replace the floor in her living room, attended a do-it-yourself class at Home Depot about tile installation. Which service output demand is Home Depot most likely trying to satisfy? A) waiting time B) bulk breaking C) spatial convenience D) customer service E) information sharing 16) Which of the following is NOT considered a service output? A) product price B) bulk breaking C) product variety D) delivery time E) information sharing 17) What is the first step to take when segmenting end-users by service outputs? A) dividing end-users into groups based on demographic factors B) analyzing the buying habits of potential end-users of a product C) identifying similar characteristics among the product’s end-users D) listing service outputs that are potentially demanded by the product’s end-users E) providing relevant information on service outputs to potential end-users of the product 18) According to the text, what is the best method for segmenting end-users by service output demands? A) conducting research to define segments that describe end-users’ service output needs and purchasing patterns B) analyzing end-users based on the channel segments used for making product and advertising decisions C) correlating end-user shopping habits with media habits, product features, and service outputs D) asking potential end-users for their preferences for various service outputs E) sorting end-users into segmented groups based on psychographic data 19) A channel manager most likely names end-user segments based on identifying characteristics for the purpose of ________. A) differentiating product benefits B) conducting bulk breaking activities C) dividing groups by conjoint analysis results D) aiding internal communication and organization E) ensuring that spatial convenience demands are met 20) What is the most likely goal of targeting a channel segment? A) building new channels B) gaining sales and profits C) identifying customer needs D) evaluating channel members E