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61) Which of the following is a political and legal factor that a company should consider before deciding to enter into a new country? A) monetary and trade regulations B) transportation structure C) population size and growth D) industrial infrastructure E) business norms and approaches 62) Which of the following is an economic factor that a company should consider before deciding to enter into a new country? A) population size and growth B) natural resources C) cultural and social norms D) political stability E) climate 63) Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green? A) deciding on the global advertising strategy B) deciding which markets to enter C) deciding how to enter the market D) deciding on the global marketing program E) deciding on the global marketing organization 64) The simplest way to enter a foreign market is through ________. A) joint venturing B) direct investment C) exporting D) joint ownership E) contract manufacturing 65) When entering a foreign market, companies typically start with ________, working through independent intermediaries to sell products produced in the home country. A) direct exporting B) embargo C) product adaptation D) indirect exporting E) licensing 66) Which of the following characterizes indirect exporting? A) It requires more investment than joint venturing. B) It requires an overseas marketing organization or network. C) It involves less risk and investment than other entry methods. D) The potential returns are greater than direct exporting. E) It involves joining with foreign companies to produce or market products or services. 67) In the case of ________ exporting, sellers handle their own exports. A) direct B) licensed C) indirect D) countervailing E) multilateral 68) Think Ink is a growing company that sells a variety of inks for home and business printers. Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad. Think Ink is engaging in ________. A) indirect exporting B) direct exporting C) licensing D) joint ownership E) management contracting 69) Which of the following is a type of joint venturing? A) trade embargo B) licensing C) direct investment D) direct exporting E) indirect exporting 70) Through ________, an organization in the foreign market buys the right to use a company’s manufacturing process, trademark, patent, trade secret, or other item of value. A) indirect exporting B) licensing C) contract manufacturing D) management contracting E) joint ownership

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