SOLVED

31) The second step of the marketing research process is to ________. A) define the problem B) select the primary data collection method C) determine the sampling method D) calculate the budget E) determine the research design 32) Which of the following specifies exactly what information marketers will collect and what type of study they will do? A) the research objective B) the environmental context C) the sampling method D) the data collection method E) the research design 33) Data that has been collected for some other purpose than to answer the question at hand is called ________. A) primary data B) secondary data C) mined data D) experimental data E) ethnographic data 34) LexisNexis and Dialog are two companies that provide ________. A) primary data B) secondary data C) reality mining data D) causal research designs E) questionnaire designs 35) Which of the following is information gathered directly from respondents in order to specifically address a question at hand? A) ethnographic observations B) experimental hypotheses C) primary data D) secondary data E) internal data 36) Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product. A) experimental research B) experiential research C) exploratory research D) causal research E) secondary research 37) Which of the following is most likely to involve in-depth surveying or observation of a few consumers who fit the profile of the “typical” customer? A) data mining B) syndicated research C) exploratory research D) causal research E) descriptive research 38) Which type of research generates nonnumeric results that provide detailed verbal or visual information about consumers’ attitude? A) data mining B) qualitative research C) quantitative research D) causal research E) descriptive research 39) A company utilized ________ when it asked consumers to indicate how they feel about panty hose. A) exploratory research B) causal research C) case study research D) ethnography E) descriptive research 40) Which of the following is true of focus groups? A) They are typically conducted in mall settings. B) They are a type of descriptive research. C) They are a type of one-on-one interview. D) They are used to gather exploratory data. E) They do not use a discussion leader.