SOLVED

126. Jeanine would like to own a Mercedes but is unable to afford to buy one at this time. Jeanine is part of the ________ for this product. a. potential market b. available market c. target market d. projected market e. penetrated market 127. Jason is examining a recent breakdown of his company’s West Coast market. The terms in the report are somewhat confusing because there was no attached vocabulary key to assist the uninformed reader. Jason is looking for the set of consumers who are currently buying his company’s products. Which of the following terms will assist him in finding the right column for his data query? a. Potential market b. Bilateral market c. Available market d. Target market e. Penetrated market 128. Barry’s company sells in a nonexpansible market. As a marketer, Barry should focus on ________. a. increasing marketing expenditure to increase the overall market size b. more effectively allocating his budget to increase demand for his company’s product category c. decreasing the marketing sensitivity of demand for his product d. improving his company’s market share by attracting competitors’ customers e. all of the above 129. A high market-penetration index suggests that ________. a. a substantial growth potential exists for all firms in the market b. there will be increased costs of attracting the few remaining prospects c. mistakes have been made in selecting the correct promotional alternatives d. the price of the product or service is too high with respect to competition e. it would be great time to expand distribution outlets 130. A marketing research firm intends to ask consumers a question that reads “Do you intend to buy a automobile within the next six months?” Consumers could respond in several ways including no chance, slight possibility, fair possibility, good possibility, high possibility, and certain. Which of the following terms most accurately categorizes the type of scale that the marketing researcher will want to use in the research effort? a. Buying ratio scale b. Behavioral scale c. Attitude scale d. Purchase probability scale e. Market-test scale  Â