SOLVED

1) At Momentum Market Intelligence (MMI) a client experiences a 15% decline in market share. Since MMI knows “they don’t know what the problem is” the research design they should use is: A) causal B) unique C) experimental D) descriptive E) exploratory 2) Which of the following is true about research design? A) Research design should be the first consideration in a research project. B) Research design should be selected after thoroughly considering the problem and research objectives. C) Research design decisions should be made after data analysis. D) Research design should be selected during the initial meeting with a client. E) Research designs should be made after data collection. 3) Which of the following is the best description of research design? A) It is a set of advance decisions that makes up the master plan, specifying the methods and procedures for collecting and analyzing the needed information. B) It is a marketing term or concept involved in the marketing management problem that will be researched. C) It is the specific pieces of information are necessary to solve the problem at hand. D) It is a list from which sample elements are drawn from the sample, which contains all of the elements in the population being studied. E) It is a set of advance decisions that are made after the data have been collected in order to determine how the data will be analyzed. 4) Which of the following best illustrates the significance of research design? A) Because all research problems are different, research designs are applicable only in an academic setting; they cannot be used in the real world. B) Because research designs may be “matched” to different kinds of problems, the research design may serve as a blueprint for the researcher. C) Because research designs are like blueprints, they are most helpful during data analysis. D) Research designs are used after studies are completed and are used to make improvements in future research studies. E) Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye. 5) The various types of research design include: A) exploratory, deductive, and competitive B) deductive, competitive, and exploitive C) exploratory, causal, and deductive D) causal, experimental, and descriptive E) exploratory, descriptive, and causal 6) Which of the following is NOT an objective of research? A) to gain background information B) to measure a state of a variable of interest C) to test hypotheses that specify the relationship between two or more variables D) to make “then-if” statements E) to define terms 7) If the research objective is to gain background information, it is likely that the most appropriate research design would be: A) descriptive B) exhaustive C) deductive D) exploratory E) causal 8) Which of the following is true about the types of research designs? A) They should follow one another in a step-by-step fashion. B) It may be that only exploitive research design is appropriate for a given project. C) Descriptive designs must always follow causal designs. D) All designs should include at least some exhaustive research. E) Research is an “iterative” process. 9) What type of research is unstructured and informal? A) deductive B) causal C) exploratory D) descriptive E) exhaustive 10) Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of: A) observational deduction B) exploratory research C) explanatory research D) causal research E) descriptive research