SOLVED

66. James collected primary data when he distributed a survey to dorm residents to discover their attitudes and opinions on campus life. 67. Researchers frequently should and do successfully generalize findings from focus-group participants to the whole market. 68. A good example of collecting behavioral data would be when a store uses scanners to read bar codes on products selected by consumers. 69. The most scientifically valid research is focus-group research. 70. The most common instrument used to collect primary data is the questionnaire. Â Â

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