SOLVED

71) The fastest and most expensive mode of transportation is ________. A) railroads B) water C) the Internet D) pipeline E) air 72) Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers’ demands–no more and no less? A) materials handling B) inventory control C) supply chain supervision D) order processing E) distribution implementation 73) To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation. A) just in time (JIT) B) supply chain management C) value chain management D) logistics management E) enterprise resource planning (ERP) 74) Through the use of ________, a company is able to know exactly where a product is located within the distribution channel. A) ERP B) RFID C) PRM D) VMS E) JIT 75) The perfect order measurement calculates which of the following? A) the amount of inventory that is just right to warehouse B) the origin, current location, and destination of a tagged product C) the most cost-effective and efficient mode of transportation D) the value of the time utility provided to customers through logistics E) the error-free rate of each stage of a purchase order 76) A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps? A) product B) price C) promotion D) place E) packaging 77) Which of the following is the best example of a direct channel? A) J&L Manufacturing Company sells drapery hardware to The Home Depot’s Design Center, and the Design Center then sells it to consumers. B) Family Dollar Store sells modeling clay to school-age children. C) A wholesaler sells candy to convenience stores who then sell it to store patrons. D) Farmer Mintz sells corn to the Hughes household who will eat it for supper. E) A farmer in Colombia sells flowers to an international broker who makes sure the flowers reach consumers in the United States. 78) A husband and wife have a small store that is located at a beach resort. The only products sold at this store are hand-dipped and sculptured candles made by this couple. Marketers would classify the channel of distribution for these candles as ________. A) indirect B) direct C) logistic D) reverse E) inbound 79) Steve’s Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________. A) direct marketing channel B) producer channel C) indirect marketing channel D) horizontal marketing system E) corporate vertical marketing system 80) Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member? A) promoting its products through advertising B) assembling and packaging its products for final sale C) distributing relevant market information D) identifying raw materials and other productive inputs E) taking a risk that items may not sell