SOLVED

46.The introduction of Tide Simple Pleasures, a laundry detergent inspired by the natural essences of vanilla and lavender, is an example of which of the following? a.product modification b.brand mix extension c.product diversification d.brand repositioning 47.What commonly occurs soon after style modification? a.implied repositioning b.demarketing c.marketing innovation d.planned obsolescence 48.For years, many people thought plastic wrap was almost impossible to use and refused to buy the product. The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap. What did the manufacturer engaged in? a.diversification b.repositioning c.product development d.product line expansion 49.V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice? a.repositioning b.product line extension c.cannibalization d.disintermediation According to market research conducted in 2004, Bazooka (a brand of bubble gum) was among the most recognizable brand names in North America even though the gum needed some updating to be competitive in today’s market. 50.Refer to Bazooka. The company’s research discovered that children that today50 prefer softer bubble gum and that its Joe character was viewed as an “out-of-date nerd.” As a result, Bazooka created a softer gum and updated Bazooka Joe with a backward hat, wilder hair, and ripped jeans. How does Bazooka hope to attract a younger market? a.through quality modification b.through aesthetic modification c.through demarketing d.through repositioning  Â