SOLVED

11. The 2000 U.S. census provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of 281+ million people. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? a. A company can purchase information from outside suppliers. b. A company can take advantage of government data sources. c. A company can use online customer feedback systems to collect data. d. A company can network externally. e. A company can use its sales force to collect and report data.  12. One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________. a. their unstructured nature makes it difficult for marketers to find relevant messages b. people are generally unwilling to share their perspective on products and services without being paid for them c. they constitute a very expensive form of market research d. it is difficult to access chat rooms and blogs because of privacy issues e. All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence. 13. There are several ways marketers can find relevant online information on competitors’ products and weaknesses, summary comments, and overall performance rating of a product, service, or supplier. ________ is(are) a type of site that is concentrated in financial services and high-tech products that require professional knowledge. a. Independent customer goods and service reviews b. Distributor or sales agent feedback sites c. Combo sites offering customer reviews and expert opinions d. Customer complaint sites e. Shopping bot service sites 14. A ________ is “unpredictable, short-lived, and without social, economic, and political significance.” a. fad b. fashion c. trend d. megatrend e. style 15. A ________ is a direction or sequence of events that has some momentum and durability; the shape of the future is revealed and many opportunities are provided. a. fad b. fashion c. trend d. megatrend e. style  Â