SOLVED

11) ________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem. A) Product evaluation B) Behavioral targeting C) Problem recognition D) Problem screening E) Information search 12) Marketers use ________ to identify which key words consumers use most in their searches and then edit their site’s content to increase its relevance to those words. A) shopbots B) heuristics C) search engine optimization D) search engine marketing E) sponsored search ads 13) Using ________, a search engine company charges marketers to display sponsored search ads. A) shopbots B) heuristics C) search engine optimization D) search engine marketing E) psychographics 14) ________ are Web applications that can help online shoppers find what they are looking for at the lowest available price. A) Shopbots B) Heuristics C) Search engine optimizers D) Search engine marketers E) Behavioral targeters 15) Comparison shopping agents are also known as ________. A) shopbots B) heuristics C) search engine optimizers D) search engine marketers E) behavioral targeters 16) Which of the following is a strategy that presents individuals with advertisements based on their Internet use? A) psychographic analysis B) heuristic analysis C) search engine optimization D) search engine marketing E) behavioral targeting 17) A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process. A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation 18) A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process. A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation 19) Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________. A) evaluative criteria B) attitudes C) affects D) heuristics E) cognitions 20) Consumers who feel that it’s not worth the effort to consider any brands competing with their favorite brands are ________. A) lacking any evaluative criteria B) involved in extended problem solving C) unlikely to have cognitive dissonance D) brand loyal E) brand indifferent