SOLVED

116. During Jill’s market research study, many customers indicated that traditional oven mitts made it very difficult to hold cooking utensils, pots, and baking dishes, resulting in frequent spills and burns. Jill brought her findings to the research department, and her company leveraged its engineering and design competencies to develop a new hand-held hot-pad that allows for significantly greater dexterity in handling hot cooking implements, while protecting the cook from burns. This is an example of the ________ element of the holistic marketing framework. a. value exploration b. value creation c. value delivery d. value networking e. value focus 117. Intel’s breakthrough “Intel Inside” marketing campaign built awareness of the brand in an attempt to improve perceptions of ________ and differentiate its chips from those of other competing manufacturers. This strategy allowed Intel to charge PC manufacturers a premium for its chips. a. customer value b. corporate planning c. competitive pricing d. business partner management e. resource efficiency 118. Juan Garcia is seen as a ________ planner because he plans the daily promotional releases about his company’s products and services. a. strategic b. selective c. tactical d. niche e. organizational 119. Sony’s former president, Akio Morita, wanted everyone to have access to “personal portable sound,” so his company created the Walkman and portable CD player. This vision was reflected in the company’s ________. a. mission statement b. SWOT analysis c. consumer intelligence d. database e. vertical 120. Gerber serves primarily baby food. In choosing to focus on the baby market, Gerber is defining its competitive sphere on the basis of ________. a. vertical b. competence c. market segment d. industry e. geography  Â