SOLVED

51) ________ e-commerce is the online exchange between companies and individual consumers. A) B2B B) B2C C) P2P D) C2C E) C2B 52) Which of the following is NOT a benefit provided by e-commerce? A) It provides consumers the satisfaction of instant gratification. B) It reduces the cost of doing business. C) It enables specialized businesses to be more successful. D) It provides consumers more access to pricing information. E) It broadens product choices for consumers in smaller communities. 53) Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products. A) information B) credit services C) comparison shopping D) entertainment E) social opportunities 54) Which of the following is the term for how the marketplace perceives a retailer relative to the competition? A) store layout B) store atmosphere C) merchandise assortment D) store image E) market segmentation 55) Which of the following is NOT an element involved in the creation of store atmospherics? A) color B) furnishings C) smells D) sounds E) knowledgeable personnel 56) Which of the following factors is most likely to be used to create store atmospherics? A) employee training B) sales promotion C) store layout D) event sponsorship E) price points 57) Which kind of retail store would be most likely to use a grid layout? A) a high-end restaurant B) a clothing specialty store C) a jewelry store D) a supermarket E) a factory outlet store 58) Which of the following statements about store layout is NOT true? A) A grid layout is more conducive to browsing than a free-flow layout. B) In a typical grid layout, staples are placed in more remote areas. C) Store layout is an element of atmospherics. D) A grid layout is useful for systematically moving shoppers through the retail space. E) A free-flow layout is most often found in specialty stores and department stores. 59) In general, a cluttered and crowded arrangement of merchandise conveys to customers a sense that the store focuses on ________. A) brand-name merchandise B) specialty items C) low-priced merchandise D) customer service E) staples 60) A retail site’s storefront and marquee are both examples of ________. A) store layout B) visual merchandising C) experiential marketing D) trade areas E) customer services