SOLVED

81) ________ means marketing a product in a foreign market without making any changes to the product. A) Product adaptation B) Product invention C) Communication adaptation D) Straight product extension E) Product augmentation 82) Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example? A) product adaptation B) straight product extension C) product invention D) product augmentation E) communication adaptation 83) Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it’s mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina.. This is an example of ________. A) product invention B) straight product extension C) product adaptation D) product augmentation E) communication adaptation 84) ________ involves changing the product to meet local requirements, conditions, or wants. A) Product invention B) Straight product extension C) Standard global marketing D) Communication adaptation E) Product adaptation 85) Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________. A) straight product extension B) product invention C) product adaptation D) communication adaptation E) standardized global marketing 86) ________ consists of creating something new to meet the needs of consumers in a given country. A) Communication adaptation B) Joint venturing C) Product invention D) Straight product extension E) Product adaptation 87) GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because while standing, commuters cannot use their laptops. So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________. A) straight product extension B) product invention C) product adaptation D) dual adaptation E) communication adaptation 88) Changing promotions to suit local markets is known as ________. A) straight product extension B) ambush marketing C) communication adaptation D) product adaptation E) standardized global marketing 89) Kellogg ads in the United States promote the taste and nutrition of Kellogg’s cereals versus competitors’ brands. In France, where consumers drink little milk and eat little for breakfast, Kellogg’s ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg? A) straight product extension B) product adaptation C) product invention D) communication adaptation E) straight communication extension 90) In Chinese, the KFC slogan “finger-lickin” good” came out as “eat your fingers off.” And Motorola’s Hello-moto ringtone sounded like “Hello, Fatty” in India. Which of the following strategies can be used to avoid such mistakes? A) communication adaptation B) standardized global marketing C) straight product extension D) product adaptation E) communication extension