SOLVED

81) An ad for Maybelline age-minimizing makeup in Ladies’ Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the medium of this ad is ________. A) Melina Kanakaredes B) Ladies’ Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to whom Melina Kanakaredes appeals 82) Which of the following best explains why a forty-year-old woman and a fifteen-year-old boy would interpret an ad for an age-minimizing makeup differently? A) They respond in contrasting ways to different media. B) They are not equally susceptible to noise. C) They follow different communication models. D) They have different frames of reference. E) One is not as likely as the other to provide feedback. 83) Chevrolet runs a promotion whereby consumers can redeem two free single-day ski lift tickets at their local dealer through a test-drive promotion. According to the communication model, the people coming into the dealership to test-drive a vehicle are the ________. A) encoders B) message C) source D) medium E) feedback 84) A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________. A) mass communications B) a push strategy C) word-of-mouth communications D) public relations E) one-to-one marketing 85) An email from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________. A) sales promotion B) personal selling C) public relations D) stealth marketing E) viral marketing 86) A.Y. McDonald, a manufacturer of pumps and plumbing valves, employs regional salespeople to sell its products to wholesalers and cities. This is an example of ________. A) sales promotion B) personal selling C) public relations D) direct marketing E) advertising 87) A newspaper article announced that VoiceStream Wireless, the nation’s sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example? A) sales promotion B) advertising C) public relations D) personal selling E) product 88) When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotion mix? A) sales promotion B) personal selling C) word of mouth marketing D) direct marketing E) advertising 89) A representative from a nationally known cookie manufacturer is at a local supermarket distributing samples of a new flavor of cookie that the company has just introduced. The cookie manufacturer is implementing ________ in giving away samples of the cookie. A) personal selling B) stealth marketing C) sales promotion D) direct marketing E) shilling 90) A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business. What promotion element would Blockbuster most likely use to improve its corporate image, which has been tarnished by these accusations? A) sales promotion B) personal selling C) public relations D) direct marketing E) stealth marketing