SOLVED

81. The brand promise will not be delivered unless everyone in the company lives the brand. 82. To improve employee morale, Miller Brewing has tapped into its brewing heritage to generate some pride and passion. This is an example of internal branding. 83. The brand audit can be used to set strategic direction for the brand. 84. Tracking studies collect information from consumers on a routine basis over time. 85. The indirect approach to assessing brand equity assesses the actual impact of brand knowledge on consumer response to different aspects of marketing.  Â