SOLVED

11) Which of the following is NOT true about the title page? A) The title should be as informative as possible. B) The title should be centered and in all caps. C) Items other than the title should be centered and in all caps. D) It should be counted as page i. E) No number should be shown on the page. 12) Which of the following is the marketing research firm’s certification to do the project and is optional as to whether it appears in the report or not? A) letter of transmittal B) letter of certification C) signed research proposal D) letter of authorization E) request for proposal 13) The memo of transmittal is used: A) instead of delivering a whole document. B) to deliver the document to a client. C) to deliver the document to a client who is outside your own organization. D) to deliver the document to a client within your own organization. E) only when the document is transmitted electronically. 14) The letter of transmittal is used: A) instead of delivering a whole document. B) to deliver the document to a client. C) to deliver the document to a client who is outside your own organization. D) to deliver the document to a client within your own organization. E) only when the document is transmitted electronically. 15) Which of the following would help the reader locate information in the research report? A) letter of transmittal B) executive summary C) table of contents D) introduction E) abstract 16) Which of the following is acceptable in a marketing research report table of contents? A) letter of authorization is numbered with Arabic numerals B) introduction pages are not numbered C) executive summary is listed with Arabic numerals D) the table of contents page should be listed E) title page is not listed 17) An aid to the reader in finding specific information that serves to graphically portray what is being said is referred to as a: A) list of appendices. B) list of illustrations. C) table of contents. D) list of tables. E) list of figures. 18) Which of the following does NOT qualify as a figure? A) graph B) chart C) map D) picture E) table 19) Which of these items provides an overview, or “skeleton,” of the research report including conclusions and recommendations? A) table of contents B) introduction C) appendix D) executive summary E) synopsis 20) The body of the report does NOT contain the: A) conclusions B) executive summary C) recommendations D) results E) methodology