SOLVED

61) Bob is a salesperson with the ACME Corporation. Bob has just made a large sale, and he accesses ACME’s Marketing Information System (MIS) in order to determine if the company has enough existing inventory to fill the large order. Bob is accessing which component of ACME’s MIS? A) marketing intelligence B) internal reports C) marketing research D) consumer information support system 62) A university professor wants to look at what affects product placement in online gaming systems has on consumer brand preferences. This would be an example of what application of marketing research? A) Identifying market opportunities and problems B) Generating, refining, and evaluating potential marketing actions C) Monitoring marketing performance D) Improving marketing as a process 63) Doss is vice president of marketing research for General Mills. The chefs at General Mills bring three new cookie recipes to Doss. Doss wants to know which of these three cookie recipes would be most preferred by consumers. Which component of General Mills’ Marketing Information System (MIS) would Doss use in order to provide him with this information? A) internal reports B) marketing research C) marketing intelligence D) marketing decision support system 64) The goal of most marketing research studies is: A) to try to understand and predict consumer behaviour. B) to identify a way to revitalize a brand. C) to determine the profitability of a promotional campaign. D) to maximize the success of a new product launch. E) to expand our knowledge of marketing. 65) Which of the following is NOT one of the applications of marketing research discussed in the textbook? A) Improve marketing as a process B) Monitor marketing performance C) Explain macroeconomic principles D) Generate, refine, and evaluation potential marketing actions E) Identify market opportunities and problems 66) The mission of the Marketing Research and Intelligence Association (MRIA) is “to promote a positive environment that enhances the industry’s ability to conduct affairs effectively and: A) to benefit the public and members.” B) offer a voice of the people.” C) standardize education.” D) generate government regulations.” E) develop international marketing standards.” 67) Who is recognized today as the “Father of Marketing Research?” A) A.C. Nielsen B) Charles Coolidge Parlin C) N.W. Ayers D) Angus Reid E) Jack Honomichl 68) ___________________ allow firms with strong expertise in one area to form partnerships with firms offering expertise in another area. A) Syndicated services B) Data analysis C) Strategic alliances D) Competitive intelligence E) Market research 69) Internal suppliers of marketing research may elect several methods to provide the research function. Which of the following is NOT one of the methods described in the textbook? A) Placing a single individual in charge. B) Developing a department organized by marketing function. C) Assigning no one in particular. D) Assigning an outside firm. E) Developing a department organized by research process. 70) One of the key issues in the latest MRIA code centre deals with fair treatment. Which of the following groups is NOT a player? A) Buyers B) Suppliers C) The public D) Respondents E) The government