SOLVED

33)             The purchase of Promus Hotels by Hilton Corporation is an example of: A)Innovation B)Size C)Quality D)Customer responsiveness E)None of the above 34)             Size can represent: A)Number of rooms B)Number of properties C)Big D)Small E)All of the above 35)             Which of the following is not considered a type of orientation for an organization? A)Marketing orientation B)Operations orientation C)Selling orientation D)Profit orientation E)Product/service orientation 36)             Marketing’s role in creating value includes: A)Keeping the customer coming back B)Bringing the customer into the organization C)Operational advice to management D)Both A & B 37)             In the trade-off problems-solutions graph, at the top would be: A)Price/sacrifice B)Need/problem C)Want/desire D)Marketing/solutions 38)             Which of the following is not a building block of marketing? A)Efficiency B)Quality C)Size D)Value E)All of the above 39)             The ability to develop new products and services that change the way an industry does business is _____________. A)Innovation B)Customer responsiveness C)Quality D)Change 40)             _____________ oriented companies and _____________ oriented people are the ones who are truly successful in a competitive hospitality marketplace. A)Profit; marketing B)Success; profit C)Business; success D)Marketing; marketing E)Customer; success 41)             A _____________ marketing oriented management thinks in terms of the entire buying process, from understanding the customer’s needs when designing the service or product to delivering the service and supporting the product after the sale is over. A)Traditional B)Non-traditional C)Good D)Successful E)None of the above 42)             The _____________ of marketing is to create and keep a customer. A)Two-fold purpose B)Concept C)Idea D)Trade-off