SOLVED

51) Which of the following is true about generic brands? A) They are more popular today than ever before. B) They were first developed during the last period of economic prosperity in the United States. C) They were designed to appeal to the price-conscious consumer. D) They attract approximately 25 percent of all dollars spent in U.S. supermarkets. E) They are manufacturer brands. 52) ________ is an agreement between two brands to work together in marketing a new product. A) Manufacturer branding B) Cobranding C) Franchising D) Family branding E) Aggregated branding 53) In ________, branded materials become component parts of other branded products. A) family branding B) aggregated branding C) umbrella branding D) manufacturer branding E) ingredient branding 54) Breyers and Reese’s have worked together to create Breyers Ice Cream with Reese’s Peanut Butter Cups. This is an example of ________. A) family branding B) ingredient branding C) private-label branding D) individual branding E) generic branding 55) Which approach to measuring brand equity focuses on the ability of a brand to charge a higher price than the price charged by an unbranded equivalent? A) revenue premium metric B) financial market metric C) product-market outcomes metric D) equity-identity metric E) customer mind-set metric 56) Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys? A) revenue premium metric B) financial market metric C) brand venture metric D) equity-identity metric E) customer mind-set metric 57) Product packaging can do all of the following EXCEPT which one? A) protect the product B) provide service C) communicate brand personality D) make the product easier to store E) create a competitive advantage 58) ________ involves designing and producing the container or cover for a product. A) Labeling B) Licensing C) Packaging D) Retailing E) Service 59) Which of the following is true of the Universal Product Code (UPC)? A) It is a five-digit number used to control inventory. B) It is a package communication element. C) It is legally required for products with dual distribution channels. D) It is used only by companies that have more than one retail outlet. E) It prevents product cannibalization. 60) Which of the following is NOT true of the Universal Product Code (UPC)? A) It is printed on the side or bottom of all non-perishable items sold in grocery stores and other mass-merchandising outlets. B) It supplies information about the type of item. C) It identifies the manufacturer of the product. D) It is read by an electronic scanner. E) Retailers use information from UPC bars to track sales and control inventory.