21) A display of 12 letters is flashed on a screen in front of you followed by a tone. You attempt to recall a portion of the display based on the specific tone you heard. What aspect of your memory is this experiment designed to assess? a. Sensory memory b. Flashbulb memory c. Long-term memory d. Short-term memory 22) You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in a. echoic memory. b. iconic memory. c. long-term memory. d. short-term memory. 23) Long ago, during the early days of television, when a television set was turned off it took a while for the last image that was on the screen to fade away. This phenomenon is most like a. echoic memory. b. iconic memory. c. long-term memory. d. short-term memory. 24) Using the partial report method, Sperling found the capacity of iconic memory to be around a. four or five items. b. nine or ten items. c. all the letters present. d. one to two items. 25) The key to the partial report method of Sperling’s study of sensory memory was to a. have the participants report the entire matrix of letters they saw as fast as they could. b. have the participants report the entire matrix of letters but mask the letters after presentation with a very bright light. c. cue the participants, using a tone, as to which line of the matrix they were to report. d. test the use of chunking. 26) In the partial report method of Sperling’s study of sensory memory, the participants were to report a. one of three lines of letters as indicated by the sound of a tone immediately presented after the letters had disappeared. b. only one or two of the letters in the cued line. c. the first letter of each line only. d. the middle letter of each line. 27) Which of the following might be the most appropriate analogy for eidetic imagery? a. A table b. A modem c. A rainbow d. A photograph 28) A time machine provides you the opportunity to interview Sigmund Freud. During the interview, Freud admits that he never wanted to attend medical school. When you ask him how he made it through, he says, “I had eidetic imagery.†What does he mean by that? a. He relied on the ability to associate odd images with material he needed to remember. b. He had a photographic memory, which helped him remember the material he had to learn. c. He was able to imagine how cells in a patient’s body were acting when he prescribed drugs and, thus, he could adjust dosages. d. In order to remember the long list of diseases he would encounter, he created drawings that helped him remember. 29) One problem with relying on eidetic imagery to study for tests is that a. you remember too much material and the professor will think you are cheating. b. eidetic images fade in .25 second as Sperling has shown. c. you may be able to recall the material but you don’t necessarily understand it. d. it only helps you remember things from other cultures. 30) What is one of the real-world uses of iconic storage? a. It is where photographic memories are kept. b. It is the process that covers up the disruption that would occur from saccades. c. It increases depth of processing. d. None of these.