SOLVED

11) When a “secret shopper” is used to report a salesperson’s level of customer assistance and courtesy, which type of observation is being used? A) undisguised B) disguised C) physical traces D) human E) mystery surrogate 12) An observation technique where the researcher identifies beforehand which behaviours are to be observed and recorded is known as: A) structured observation B) a priori observation C) unstructured observation D) physical traces E) predetermined Socratic observation 13) What type of observation method is used when human observation may be less accurate, too costly, or non-functional? A) non-human observation B) automated observation C) physio-observation D) mechanical observation E) psychic observation 14) Which of the following was NOT discussed in the textbook as conditions for the use of an observation study? A) If there is a short time interval between the beginning and end of the behaviour to be observed the condition is favourable. B) If the behaviour must be amenable to physiological measurement than the condition is favourable. C) If the behaviour is public and therefore readily observed the condition is favourable. D) If the behaviour is so automatic or repetitive that any personal recall on the respondent’s part is likely to be faulty the condition is favourable. E) If there is a very long time interval between the beginning and end of a behaviour that observation would be impractical the condition is unfavourable. 15) Which of the following was NOT mentioned in the textbook as an advantage of observational data? A) Subjects react in a natural manner. B) It is the only way to gather certain information. C) Recall error is maximized. D) May be obtained at less cost. E) May be more accurate. 16) Which of the following was NOT mentioned in the textbook as a limitation of observational data? A) Normally only a small number of subjects are studied. B) Recall error is maximized. C) Subjective interpretation of results is required on the part of the researcher. D) Underlying motives are left unexamined. E) Underlying attitudes are left unexamined. 17) Which of the following refers to a small group of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem? A) observation group B) focus group C) control group D) experimental group E) Socratic group 18) Which of the following is a characteristic of a “non-traditional” focus group? A) Group meets in a dedicated room B) Group uses a one-way mirror for client viewing C) Group meets for about 2 hours D) Group has 6-12 persons E) Group may have 25 or even 50 respondents 19) What is the recommended size of a “traditional” focus group? A) 2 to 6 B) 5 to 10 C) 6 to 12 D) 7 to 15 E) 9 to 25 20) Focus group participants are often interviewed by moderators, referred to as: A) Observation Facilitators B) Qualitative Research Consultants C) Introspective Moderators D) Qualitative Research Commissioners E) FG Researchers