SOLVED

41) A ________ is a loyal customer who works for a brand for free. A) shiller B) stealth marketer C) brand ambassador D) public relations specialist E) brand avatar 42) Which of the following refers to Internet-based platforms that allow users to create their own content and share it with others who access these sites? A) integrated media B) social media C) virtual media D) stealth media E) geospatial platforms 43) Blogs, wikis, and podcasts are all examples of ________. A) traditional media B) social media C) virtual worlds D) review sites E) geospatial platforms 44) Which of the following social media sites was originally designed to connect college students with their friends? A) Second Life B) LinkedIn C) Facebook D) Twitter E) Avatar 45) Which of the following is a service that lets users post short text messages to followers who subscribe to their microblog? A) Second Life B) LinkedIn C) Facebook D) Twitter E) Yelp 46) An avatar is a ________. A) site that creates a connection between a consumer and a brand B) mobile app with increasing popularity C) type of geospatial platform D) tweet of more than 140 characters E) graphic representation of a user 47) Which of the following is true of virtual worlds? A) They are among the most popular product review sites. B) They are likely to replace Twitter. C) They are the most popular tool for stealth marketing campaigns. D) They are a booming marketplace for virtual goods paid for in actual money. E) They use “dashboards” so businesses can monitor the locations of avatars. 48) Yelp and TripAdvisor are both examples of ________. A) virtual worlds B) geospatial platforms C) product review sites D) social networking sites E) avatars 49) Which of the following were designed to allow users to alert their friends of their exact whereabouts via their mobile phones? A) virtual worlds B) geospatial platforms C) product review sites D) social networking sites E) avatars 50) Which of the following is NOT a step in developing a promotional plan? A) identifying the target audiences B) designing the marketing mix C) establishing communication objectives D) determining the communication budget E) evaluating the effectiveness of the communication program