SOLVED

41) TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) health D) distribution E) social 42) Which of the following leads to cultural pollution? A) commercial noise B) air pollution C) language barriers D) inflation E) redlining 43) Which of the following is an example of cultural pollution? A) gasoline shortages B) congestion tolls C) street signs in cities D) overpasses in suburban areas E) billboards marring beautiful scenery 44) In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers. A) deceptive pricing B) creating false wants C) creating materialism D) high promotion costs E) cultural pollution 45) Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________. A) high packaging costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods 46) Critics claim that firms are harmed and competition is reduced when companies expand by ________. A) developing their own new products B) diversifying into new industries C) acquiring competitors D) developing new markets E) initiating joint-ventures 47) Critics argue that large marketing companies use patents and heavy promotion spending to ________. A) acquire smaller companies B) bear the social costs of their operations C) bar new companies from entering an industry D) achieve economies of scale E) offset cultural pollution 48) How are acquisitions good for society? A) Acquisitions eliminate barriers to entry. B) Acquisitions require little government oversight. C) An acquiring company may improve the efficiency of an acquired company. D) An industry may become less competitive after an acquisition. E) The acquisition may result in higher costs, leading to higher prices for consumers. 49) Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor’s products are all examples of ________. A) oligopolistic competition B) social costs C) predatory competition D) acquisitions E) cultural pollution 50) The two major citizen movements to keep businesses in line are environmentalism and ________. A) consumerism B) protectionism C) liberalism D) capitalism E) materialism