SOLVED

11) In terms of developing questions, your textbook identified “Do’s” of question wording. Which of the following is NOT a “Do”? A) The question should be focused on a single issue or topic. B) The question should be brief. C) The question should give the respondent an expectation as to the answer. D) The question should be a grammatically simple sentence. E) The questions should be crystal clear. 12) Which of the following questions shows poor wording? A) Do you always buy audio products from Bose? B) How often do you buy audio products from Bose? C) To what extent is price a concern for you? D) Did you consider other audio companies when you purchased your stereo? E) Do you consult Consumer Reports before making a major purchase? 13) Which of the following questions is a correct way to ask if someone has viewed a television episode of Big Bang Theory? A) Have you ever seen Big Bang Theory? B) Do you always watch Big Bang Theory? C) Have you seen any of the episodes of Big Bang Theory? D) Have you ever watched and recorded an episode of Big Bang Theory? E) Have you seen an episode of Big Bang Theory? 14) Which of the following answers represents the four guidelines of question wording? A) focused, simple, complete, crystal clear B) general, brief, simple, crystal clear C) focused, simple, brief, crystal clear D) focused, elaborate, brief, crystal clear E) general, simple, complete, crystal clear 15) “What are the considerations that would come to your mind while you are confronted with the decision to have some type of repair done on the automatic icemaker in your refrigerator, assuming that you noticed it was not making ice cubes as well as it did when you first bought it?” This question violates which “Do” of question wording? A) focused B) brief C) general D) elaborate E) complete 16) Which of the following best represents what your textbook has to say about guidelines for developing a questionnaire in a foreign language? A) never attempt it B) always form a strategic alliance with another firm in the appropriate foreign country so they can do the study C) you should follow a process of designing the questionnaire in the foreign language, then have it translated back into English so you can evaluate each question’s wording before releasing the questionnaire D) you should follow a process of designing the questionnaire in your language, having it translated into the target language, and then “back-translated” by independent translators into your language, then revise and pretest using individuals whose native tongue is the other language E) you should follow a process of designing the questionnaire in your language, having it translated into the foreign language, and then pretest using individuals whose native tongue is the other language 17) Which of the following is NOT a leading question? A) As a Cadillac owner, you are satisfied with your car, aren’t you? B) Have you heard about the satellite radio system everyone is talking about? C) Do you see any problems with using your credit card for online purchases? D) Wouldn’t you like to purchase one of the new popular gaming systems? E) Do you carry cash while on vacation? 18) A leading question is one that: A) is used to begin the questionnaire and must be carefully worded for ease of response. B) is used to begin the questionnaire and should address the key issue of the research project in case respondents refuse to answer further questions. C) is worded in such a way that gives the respondent a clue as to how to answer; it should be avoided. D) is worded in such a way that gives the respondent a clue as to how to answer and should be used to help the researcher achieve the desired results E) is used to set the tone for a group of similarly structured questions. 19) The question “Don’t you see any problem with using your credit card online?” is a: A) overstated question. B) loaded question. C) leading question. D) “double-barreled” question. E) compound question. 20) A loaded question is a question that: A) asks the same thing over and over. B) places undue emphasis on some aspect of the topic. C) is two different questions posed as one. D) has buried in the wording subtle references to universal beliefs or rules of behaviour. E) uses words that most respondents would not understand.