SOLVED

21) Which type of interview technique offers the advantages in cost, quality, and speed? A) in-office interview B) telephone interview C) mall-intercept interview D) in-home interview E) “man-on-the-street” interview 22) Which of the following is NOT an inherent shortcoming of the telephone survey? A) respondent cannot be shown anything B) does not permit the interviewer to make various face-to-face judgments and evaluations C) does not permit a high quality sample D) does not allow for the observation of body language, facial expressions, or eye contact E) limit in the quantity and types of information that can be obtained 23) Which one of the reasons below does NOT explain why in-office interviews are more costly per respondent than those conducted for in-home interviews? A) interviewers need specialized skills for handling gatekeepers B) in-depth understanding of product features is required C) use of technical jargon takes more training than for consumer products D) business respondents charge more for interviews E) ability to address technical questions from respondents by interviewers 24) Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking of completed interviews “on the spot,” and control of interviewers’ schedules? A) drop-off survey s B) CATI or CAPS C) central location telephone interviewing D) traditional telephone interviewing E) central location mall intercepts 25) Which of the following is considered a computer-assisted interview? A) a human uses a computer B) a database is used to record data C) a DVD is used to explain the survey D) a CD-ROM is used to record data E) a software program is used to progress through a survey 26) Which of the following is not a potential for concern with the telephone-interview method? A) misdialing B) insufficient callbacks C) reliability of pressure-sensitive screens D) difficulty tracking actual hours worked E) temptations to cheat 27) Some of the major advantages of using online surveys are: A) easy-to-use SPAMBOTS collect e-mail addresses and lower costs B) real time access to data and availability of many respondents through sending out random e-mails C) low cost, speed, and sample representativeness D) low cost, speed, and real-time access to data E) a high-tech image for the firm 28) Which of the following is NOT an advantage of computer-assisted interviews (CATI)? A) lack of quality control B) eliminates human error potential C) tabulations may be run at any point in the study D) cost and time savings E) eliminates need for editing completed questionnaires 29) The least expensive, per-respondent, type of self-administered survey is the: A) group self-administered surveys B) drop-off surveys C) e-mail surveys D) mail surveys E) anonymous surveys 30) The essential objective of the drop-off survey is: A) low cost because there is no mail-out expense B) to gain a prospective respondent’s cooperation C) to minimize item omission bias D) to not have paid interviewers E) to increase the speed of response