SOLVED

Short Answer 131. Fewer than 10%Â to 15% of all new products are truly innovative and new to the world. In producing a new-to-the-world product, as opposed to a brand or line extension, a firm and a market face increased pressures in what two areas? 132. Companies that fail to develop new products are putting themselves at risk. Explain why this is true. 133. New products fail at a disturbing rate. In the United States, the failure rate is potentially as high as 95%. New products fail for many reasons. List three of the reasons why new products fail. Â Â