SOLVED

11) Which of the following is the most accurate generalization of members of Generation Y? A) Many people in this segment seem determined to have stable families after growing up as latchkey children. B) Members of this generation are currently responsible for the majority of new start-up businesses in the United States. C) Members of this generation were born in the years immediately following the end of World War II. D) Members of this generation are willing to spend money to stay young, healthy, and attractive. E) Members of this generation are more difficult to reach through television advertising than members of older generations are. 12) Which generation was referred to as “busters” and was thought of as slackers who are cynical about marketing? A) Generation Y B) Generation X C) Baby boomers D) Millenial E) Generation I 13) The group of American consumers born between 1965 and 1978 are called ________. A) baby boomers B) the silent majority C) Generation Y D) tweens E) Generation X 14) Baby boomers ________. A) were born between 1965 and 1976 B) are currently in their 30s and 40s C) are important to marketers because of the size and wealth of the segment D) are 75 or older E) are the parents of Generation X, not Generation Y 15) ________ is a term for men who are keenly interested in fashion, home design, gourmet cooking, and personal care. A) Tween B) Buster C) Metrosexual D) Bachelor E) Slacker 16) The supermarket sells boxes of pink diapers and blue diapers. This is an example of segmenting by ________. A) gender B) age C) ethnicity D) social class E) geocoding 17) Which of the following is a true statement about trends related to gender segmentation? A) The education and income gap between men and women has closed in the latest recession. B) In the recent recession, women held about three in four of the jobs that were lost. C) Men are now increasingly likely to marry women with more education and income than they have. D) In recent decades, the economic gains of marriage have been greater for women than men. E) Women are now increasingly likely to marry men with more education and income than they have. 18) Which of the following best explains why marketers do not consider social class segments as strictly as they once did? A) Many consumers buy according to the social class image they wish to portray rather than according to where they actually fall in the social class framework. B) Due to the Great Recession, members of the upper class have become members of the middle class, and members of the middle class have become members of the lower class. C) Data related to social class is more complicated and difficult to obtain and analyze than it once was. D) Social class in the United States is more related to education and family history than to wealth. E) Members of the upper and middle classes are unlikely to be attracted to any products marketed toward members of the lower classes. 19) African Americans, Hispanic Americans, and Asian Americans are all examples of ________ demographic segments. A) life cycle B) psychographic C) ethnicity D) social class E) geocoding 20) Which statement is NOT true about the Hispanic American segment? A) The Hispanic American segment is becoming a less important segment to marketers. B) The Hispanic American segment is growing rapidly. C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin. D) Hispanic Americans are a relatively young segment. E) Hispanic American households are larger on average than other U.S. households.