SOLVED

31) Alberville Research specializes in conducting completely automated telephone surveys (CATS). As such, which of the following would NOT be done at Alberville Research? A) customer satisfaction studies B) service quality monitoring C) election day polls D) warranty registration E) website evaluations 32) Which of the following is NOT an advantage of the mail surveys? A) non-response B) cost C) no need for interviewer training D) available mailing lists E) no need for interviewer compensation 33) Typically, mail surveys attain response rates of: A) about 50 percent B) more than 80 percent C) between 30 and 40 percent D) less than 20 percent E) less than 10 percent 34) Which of the following will increase mail survey response rates? A) use of colour B) stamps, rather than preprinted postage paid on the return envelopes C) use of a recognizable brand name D) confidentiality E) use of a mail panel 35) In selecting the proper survey method, researchers balance: A) the cost of the project with what the client is willing to pay B) the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm C) the quality of information desired with the requirement to take advantage of today’s technology D) the quality of information desired with time deadlines and budget constraints E) what their employer wants in addition to what the researchers want 36) When time is an important consideration, which data collection method is traditionally used? A) mail surveys B) drop-off surveys C) in-home interviews D) telephone surveys E) in-office interviews 37) When is sample representativeness most troublesome? A) when using mixed-mode surveys B) when global market research is involved online C) when budgets are unlimited D) with traditional data collection methods E) when using panels 38) Which of the following is not a question to consider when choosing a survey method? A) What is the incidence rate? B) How much money is there for data collection? C) How much time is there for data collection? D) What type of respondent interaction is required? E) Which is the easiest method for the researcher? 39) Karen has just started her first research project for her new firm, Standard Research. After meeting with the project team, Karen knows that the client, Cookies! Cookies! Cookies! (C!C!C!), is interested in statistical analyses to help decide on a new cookie flavour for their “health-conscious” line. C!C!C! needs to test whether the concept of the new flavour sounds appealing; consumers do not actually need to taste the product. Which of the following survey data collection methods noted best meet the client’s needs? A) telephone interview B) mall intercept C) in-office interview D) in-home interview E) mail survey 40) Karen, of Standard Research, contemplates which survey method she will use for a client. She must balance: A) the cost of the project with the level of statistical analysis that will be used B) the time limitation of the client with the requirement that the surveys be representative C) the lower quality of information generated by using a totally computer-administered survey with the desire to make additional profits using the latest technology D) the quality of information desired with time deadlines, budget constraints, and any special considerations E) the wishes of the employees at Standard Research