SOLVED

APPLICATION QUESTIONS Multiple Choice 111. A company can have an excellent marketing department and yet fail at marketing. Much depends on how other company departments view customers. Only when all employees realize that their jobs are to________, ________, and ________ customers does the company become an effective marketer. a. serve; listen; deliver b. create; serve; satisfy c. create; listen; deliver d. listen; create; satisfy e. deflect; monitor; listen 112. The main advantage of a functional marketing organization is ________. a. its smooth working cross-departmental relationships b. its effectiveness in dealing with large numbers of products c. its encouragement of detailed planning for specific markets d. its administrative simplicity e. all of the above 113. You are the brand/product manager for a line of cake mixes. One of your tasks is to prepare a long-range strategy for the product. Other tasks assigned to you would include ________. a. develop an annual marketing plan b. develop a sales forecast c. work with agencies to develop an advertising campaign d. initiate product improvements to meet changing needs e. all of the above 114. Assume that your company’s products deal with individual customers rather than with mass market or even market segments. Which marketing organization would best serve your firm? a. A customer-management organization b. A market-centered organization c. A matrix organization d. A functional organization e. A brand-management organization 115. Canon sells its fax machines to consumers, business, and government markets. As a result, it finds that a ________ is desirable because the market manager supervises several market-development managers and market specialists. a. triangular product team b. market-management organization c. matrix organization d. brand-asset management team e. circular management team  Â