SOLVED

56. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. a. single-segment concentration b. selective specialization c. product specialization d. market specialization e. full market coverage 57. In ________ marketing, the firm operates in several market segments and designs different products for each segment. a. segmented b. undifferentiated c. differentiated d. geodemographic e. niche 58. Johnson & Johnson broadened its target market for its baby shampoo to include adults through ________. a. countersegmentation b. metamarketing c. undifferentiated marketing d. product specialization e. single-segment concentration 59. ________ is the strategic coordination of economic, psychological, political, and public relations skills, to gain the cooperation of a number of parties in order to enter or operate in a given market. a. Metamarketing b. Macromarketing c. Micromarketing d. Megamarketing e. Modular marketing 60. Not all attempts to target children, minorities, or other special segments draw criticism. Which of the following is the best illustration of a company (or industry) that seems to be marketing to a target segment in a correct and ethical way? a. McDonald’s marketing to inner-city youth b. R. J. Reynolds marketing of the Kool brand c. Colgate-Palmolive’s Colgate Junior toothpaste d. The cereal industry’s approaches to children e. G. Heileman Brewing’s approach to Colt 45 malt liquor  Â