SOLVED

61) Which of the following types of e-auction fraud is associated with the sellers failure to ship an item after the payment has been received? A) bid luring B) bid shielding C) nonshipment D) shipping fraud E) payment failure 62) If a company’s Web site is listed in the sponsored list of a search engine, the search engine receives revenue on a ________ basis. A) pay-per-click B) pay-per-sale C) click-through D) pay-per-conversion E) click-per-visit 63) Under the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A) pay-per-refresh B) pay-per-sale C) pay-per-click D) pay-per-conversion E) click-per-visit 64) Click-through rate reflects ________. A) the ratio of surfers who visited the Web site divided by the number of surfers who clicked on the ad B) the ratio of surfers who click on an ad divided by the number of times it was displayed C) the percentage of visitors who actually perform the marketer’s desired action D) the ratio of surfers who clicked on the ad divided by the number of people who made the purchase E) the ratio of surfers who visited the Web site divided by the number of people who made a purchase 65) ________ allows individual Web site owners to post companies’ ads on their pages. A) Bum marketing B) Stealth marketing C) Viral marketing D) Buzz marketing E) Affiliate marketing 66) In a ________, a site hosting an advertisement creates fake clicks in order to get money from the advertiser. A) competitive click fraud B) irate click fraud C) network click fraud D) shill click fraud E) dedicated click fraud 67) MakeYourClick is an online ad agency that is known for its ability to create ads which lure customers to purchase. Brenda, an ex-employee of the firm, was fired from the agency on baseless grounds. An angry Brenda inflates MakeYourClick’s online advertising cost by repeatedly clicking on the advertiser’s link. Brenda has committed ________. A) competitive click fraud B) irate click fraud C) network click fraud D) shill click fraud E) dedicated click fraud 68) ________ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people. A) Nearshoring B) Insourcing C) Offshoring D) Crowdsourcing E) Homesourcing 69) ________ is an example of m-commerce. A) e-auctions B) e-tailing C) e911 D) e-filing E) e-integrating 70) Which of the following is an argument against digital rights management? A) It encourages unauthorized duplication. B) It enables publishers to infringe on existing consumer rights. C) It discourages publishers to control their digital media. D) It inhibits online transactions in the industry. E) It restricts copyright holders to minimize sales losses.