SOLVED

56. Marketers use all of the following techniques to convert a low-involvement product into one of high involvement EXCEPT ________. a. linking the product to some involving personal situation b. linking the product to some involving issue c. designing advertising to trigger strong emotions related to personal values or ego defense d. adding an important feature e. raising the price 57. With the ________, predictions of usage are based on quickness and ease of use. a. availability heuristic b. representative heuristic c. anchoring heuristic d. adjustment heuristic e. semantic heuristic 58. Ben always reaches for the bright blue and yellow box of Ritz crackers when he visits the snack food aisle in the grocery store. He rarely even reads the box or checks the price. Which of the following heuristics is most likely being used by Ben? a. Availability b. Representative c. Anchoring d. Adjustment e. Semantic 59. ________ refers to the manner by which consumers code, categorize, and evaluate financial outcomes of choices. a. Cost accounting b. Financial accounting c. Behavioral accounting d. Mental accounting e. Factual accounting 60. When marketers profile the customer buying-decision process by thinking about how they themselves would act, these marketers are employing the ________. a. retrospective method b. introspective method c. consumption system method d. prospective method e. prescriptive method  Â