SOLVED

41. A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and ________. a. profitability b. target market feasibility c. opportunity d. continuous improvement e. quality products 42. Mission statements are at their best when they reflect a ________. a. market b. strength c. competency d. vision e. value 43. Which of the following is one of the five major characteristics of good mission statements? a. They focus on a large number of goals. b. They expand the range of individual employee discretion. c. They define the major competitive spheres within which the company will operate. d. They take a short-term view. e. They are long and comprehensive to ensure that all critical concepts are included. 44. The ________ is the number of channel levels, from raw materials to final product and distribution, in which a company will participate. a. industry sphere b. vertical sphere c. product/application sphere d. competence sphere e. market segment sphere 45. Harvard professor Ted Levitt argues that ________ of a business are superior to ________. a. product definitions; service definitions b. service definitions; market definitions c. marketing definitions; market definitions d. market definitions; product definitions e. none of the above  Â