SOLVED

81) Ruth loves to bake homemade breads. She will use only Pillsbury flour because that’s the brand her mother, the best baker Ruth ever knew, always used. Ruth’s brand loyalty is a type of ________. A) behavioral targeting B) core competency C) cognitive dissonance D) heuristic E) self-esteem 82) Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of Leona’s purchase decision. A) evaluative criteria selection B) situational analysis C) problem recognition D) product choice E) postpurchase evaluation 83) Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars available. Pat is experiencing ________. A) perceived risk B) multitasking C) cognitive dissonance D) sensory marketing E) consumerism 84) Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact that the boring issue became quite interesting is most directly due to a change in Juana’s ________. A) exposure B) cultural values C) attention D) personality E) self-concept 85) Jell-O brand gelatin introduced a line of vegetable flavored gelatins, including tomato and celery. The product failed because consumers associated Jell-O gelatin with a sweet, fruit-based flavor. In this example, consumers’ ________ made them unwilling to accept the new product. A) exposure B) cognition C) self-actualization needs D) personalities E) interpretation 86) McDonald’s placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning? A) operant conditioning B) cognitive dissonance C) cognitive learning D) classical conditioning E) observational learning 87) Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory? A) operant conditioning B) cognitive dissonance C) hierarchy of needs D) classical conditioning E) observational learning 88) Several years ago, when the California raisin growers faced a surplus of raisins, they realized the problem resulted from consumers’ evaluation of raisins as boring. To change consumers’ ________ raisins, the California Raisin Advisory Board created the dancing raisins. A) motivation for B) self-concept of C) personality profiles of D) attitude toward E) conditioning toward 89) A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight. The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________. A) social class B) the family life cycle C) self-concept D) lifestyle E) sensory marketing 90) When he was a twenty-year-old bachelor, Hugh Atwater had different consumer needs than he did when he married at twenty six, fathered twins at twenty eight, and divorced at thirty seven. These changes in Atwater’s consumer needs are directly related to changes in his ________. A) reference group B) adoption stage C) family life cycle D) subculture E) microculture