SOLVED

21) Which factor is LEAST relevant when determining the best segments to target? A) segment size B) sales potential C) length of channel D) cost to serve the segment E) intensity of competition 22) When developing a marketing channel strategy, which of the following should be determined first? A) product features B) end-user demands C) service capabilities D) technological capabilities E) number of channel members 23) Which of the following would most likely help define potential target market segments and design marketing channel solutions? A) collecting end-user data based on social media familiarity B) distinguishing between business consumers and end-users C) identifying the products that end-users tend to purchase D) sorting end-users by their product attribute preferences E) grouping end-users by their service output demands 24) When expanding into global markets, which of the following almost always needs to occur? A) standardizing advertising campaigns B) modifying packaging designs C) segmenting end-users’ needs D) altering promotional efforts E) localizing marketing activities 25) Which term refers to the benefits of marketing channel systems, such as reduced storage costs, increased product varieties, and faster deliveries? A) service outputs B) end-user segments C) spatial conveniences D) product assortments E) customization features 26) Which statement about bulk breaking is most likely FALSE? A) Small lot sizes typically support faster consumption. B) Larger lot sizes result in higher handling and storage costs. C) End-users sometimes prefer small lot sizes despite higher prices.  D) Lot sizes and per-unit costs usually increase with bulk breaking. E) Increased bulk breaking usually results in higher service output levels. 27) When Sean’s riding lawn mower stopped working, he contacted the local John Deere dealer. The John Deere dealer sent a representative to Sean’s house to pick up the mower and take it to the shop for repairs. Once the mower was fixed, a John Deere representative returned the machine to Sean’s house. Which service output demand is the John Deere dealer most likely addressing? A) information sharing B) product variety C) bulk breaking D) waiting time E) spatial convenience 28) Which statement about the service output of waiting time is most likely true? A) Waiting time demands are usually low for post-sales service. B) An end-user’s demand intensity for quick delivery rarely changes. C) Longer waiting times are typically compensated with lower prices. D) Waiting time refers to the time between manufacturing and marketing. E) Waiting time demands when purchasing new equipment are usually very high. 29) Markets with limited infrastructural development, such as Mexico, are most likely characterized by ________. A) manufacturers selling products directly to end-users B) consumers with high service output demands C) standardization among channel members D) end-users with few service output needs E) generic channels with high cost gaps 30) What is the most likely result of increased product variety and assortment in a marketing channel system? A) increased distribution costs B) reduced storage requirements C) higher service output demands D) limited bulk breaking opportunities E