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21) Reginald Dogood is constructing a short web survey on charitable giving. What potential problem should he be most concerned with? A) Order effects B) Social desirability bias C) Survey length D) Interviewer bias E) Locating a representative sample 22) Undergraduate student David Davidson’s questionnaire has two series of questions. One series asks Caucasians about South Asian people, and the other asks South Asians about Caucasians. The series of questions respondents answer depends on their answer to the second question in the questionnaire, “What is your ethnicity?” Davidson is using a A) dual-ballot question. B) forced-choice question. C) contingency question. D) sign-post question. E) double-barrelled question. 23) When is it most appropriate to use an open-ended question? A) When the sample contains many floaters B) When there are only a few simple choices for most of the questions in the survey C) When doing exploratory research D) When lots of statistics are required E) When the sample consists of many people with limited speaking and writing abilities 24) What is a major disadvantage of open-ended survey questions? A) Coding the responses can be tedious and difficult. B) Misinterpretation of a question can go unnoticed . C) They force participants to make simplistic responses to complex issues. D) Respondents with no opinion or no knowledge can answer anyway. E) They permit an unlimited number of possible answers. 25) A _____ question offers respondents a “don’t know” alternative. A) standard format B) quasi-filter C) full filter D) partially open E) contingency 26) What is the following type of question called? “Please tell me if you Agree, Disagree, or Have No Opinion regarding the following statement: The Canadian government should change the age at which a person can legally purchase alcohol to 25 for all provinces.” A) A partially open question B) A quasi-filter question C) A open-ended question D) A full-filter question E) A standard form question 27) Identify the following type of question: “Do you have an opinion about the recent events in China?” [TO INTERVIEWER: IF NO, SKIP TO NEXT QUESTION. IF YES, CONTINUE.] “Please tell me if you ‘Agree,’ ‘Disagree,’ or ‘Have No Opinion’ regarding the statement: ‘The Chinese government should give in to the demands of people staging mass demonstrations to Free Tibet’”? A) A partially open question B) An open-ended question C) A standard form question D) A quasi-filter question E) A full-filter question 28) What is a “floater” in survey research? A) A type of question that can be placed anywhere in the survey B) An interviewer who is capable of interviewing any type of respondent C) A respondent who really does not have an opinion or belief about something asked about in a question, but answers anyway D) An additional response item for a closed-ended question E) A type of question designed to keep respondents interested in the questionnaire 29) Professor Sam Spade asks a respondent 18 questions about a politician where the possible responses are “agree” and “disagree.” All 18 questions are worded in such a way that a person who favours the politician will say “agree.” The respondent quickly answers “agree” to all 18 questions without really thinking about each individual question. This is an example of A) social desirability effect. B) prestige question effect. C) sleeper effect. D) response set effect. E) order effect. 30) Professor Wendy Jones is organizing the questions in her survey on the prevalence of marijuana consumption among high school students. Which one of the following rules should she be sure to follow? A) She should double-check to ensure that all relevant questions include jargon or slang so that her respondents will understand what is being asked. B) Professor Jones should organize the survey so that specific questions are asked before general ones. C) She should try to mix questions on different topics to maintain respondent interest. D) Professor Jones should make certain that all threatening questions are asked at the beginning of the survey. E) She should organize her questions into common topics.

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