1The four components of the strategy model are a.goals, products, markets, and activities b.financial resources, goals, markets, and products c.focus, goals, activities, and financial resources d.value, goals, focus, and activities 2An organization’s value proposition answers the question a.Which markets should the business enter? b.How does the business intend to attract customers? c.Which products should the business offer? d.How should the products of the business be priced? 3In the hands of the general manager, strategy is a tool for a.establishing, directing, and controlling the operation of an organization b.creating, sustaining, and monitoring the direction of an organization c.establishing, implementing, and monitoring the performance of an organization d.creating, sustaining, and assessing the operation of an organization 4The soft goals of an organization are targets for the a.financial performance of the business b.social conduct of the business c.operation of the corporate office d.organization’s contributions to the community 5A 15% return on investment and a reduction in re-infection rates are examples of a.shareholder priorities b.soft goals c.hard goals d.corporate values 6A growth strategy is one that implies the priorities are a.market share, return on investment, and shareholder satisfaction b.increased sales, lower costs, and higher profits c.market, plant, and personnel investments d.revenue, cost containment, and higher earnings per share 7With a harvest strategy, you would expect the level of investment in plant and equipment to be a.lower than for a growth strategy b.the same as that for a growth strategy c.higher than for a growth strategy d.unrelated to the strategy 8The product market component of strategy refers to a.price and market position b.size of the target product market c.product and market choice d.the consumer needs of the target product market 9What type of strategy presents new products to existing markets? a.market penetration b.harvest c.diversification d.product development 10An organization that provides products at a lower price than its competitors is competing on the basis of a.brand recognition b.cost c.differentiation d.competitive parity