SOLVED

1) The marketing concept is a philosophy of ________. A) sales and profit maximization B) customer value and mutual gain C) serving short term interests over long term gains D) serving the company’s interests over the consumers’ E) promotion value and company gain 2) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable marketing B) Ambush marketing C) Consumerism D) Environmentalism E) Strategic planning 3) The ________ is specifically focused on future company needs. A) societal marketing concept B) strategic planning concept C) direct marketing concept D) telemarketing concept E) consumer business concept 4) The ________ is specifically focused on the future welfare of consumers. A) strategic planning concept B) direct marketing concept C) societal marketing concept D) consumer business concept E) telemarketing concept 5) McDonald’s “Plan to Win” strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. “Plan to Win” best exemplifies the ________. A) sustainable marketing concept B) direct marketing concept C) mercantilism concept D) strategic planning concept E) consumer business concept 6) The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company’s efforts to build good will and corporate social responsibility. This exemplifies the ________. A) consumer business concept B) strategic planning concept C) consumerism concept D) direct marketing concept E) sustainable marketing concept 7) Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________. A) technological obsolescence B) sales promotion tactics C) viral marketing D) anti-trust laws E) planned obsolescence 8) Critics point to which of the following factors when they accuse marketing of harming consumers through high prices? A) quotas B) nontrade tariffs C) excessive markups D) government taxes E) changes in currency values 9) Critics charge that intermediaries ________. A) are too few in number B) are inefficient C) provide only necessary services D) underprice their services E) are too competitive 10) A long-standing charge against intermediaries is that they mark up prices beyond the ________. A) value of their services B) delivery charges C) going market price D) promotion cost E) resale value 1