SOLVED

121. ________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive. a. Selective attention b. Selective distortion c. Selective retention d. Selective choice e. Selective embellishment 122. James finds store-brand canned goods to be of good quality and value, but believes that store-brand dairy products are of lesser quality than competing brands. James’ behavior is best described as ________. a. generalization b. hedonic bias c. discrimination d. selective attention e. psychological repositioning 123. Many consumer products brands advertise their products inside supermarkets and retail stores to promote the process of ________ and stimulate purchase. a. memory encoding b. memory retrieval c. memory decoding d. memory formation e. memory augmentation 124. Maria sees her best friend driving around in her new car and decides that she needs a new car also. Which of the following forms of stimulus has activated Maria’s problem recognition process? a. External stimuli b. Internal stimuli c. Peer stimuli d. Secondary stimuli e. Marketing induced stimuli 125. If a consumer uses Google to find comparative reports on new automobiles, the consumer is using which of the following information sources for assistance? a. Personal b. Public c. Experiential d. Commercial e. Under-the-radar  Â