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25) By the age of 18, the average Canadian child will have viewed ______ acts of violence of television. a. more than 1 million b. just under 500 000 c. more than 200 000 d. fewer than 100 000 e. between 10 000 and 50 000 26) According to the research on media use in Canada, what type of media did Canadians spend the most amount of time using? a. Radio b. Internet c. Magazines d. Television e. Internet 27) Canadian children use media on average a. 3 hours per day b. 5 hours per day c. 7.5 hours per day d. 10 hours per day e. 14 hours per day 28) Which of the following forms of media have seen an increase in use over the last decade? a. Magazines b. Television c. Radio d. Newspapers e. Books 29) While using smart phones, where do the majority of users spend their time online? a. Radio b. Games c. Reading d. Social networking e. YouTube 30) Which of the following examples would fit into Greer and Jewkes’ definition of ‘absolute other’? a. Homeless people sleeping in a park b. A collection of individuals suffering from depression c. A female serial killer d. A group of teenagers out on the town e. A family using the food bank 31) A research study is attempting to understand the impact that early exposure to sexuality in the media has on personal sexual choices later in life. This study would be using: a. An administrative research analysis b. A critical research analysis c. A subjective perspective d. An individual or micro level analysis e. A social construction point of view 32) The average person in North America encounters ________ advertisements each day. a. 200 b. under 2000 c. up to 5000 d. well over 7000 e. there is no way to determine this 33) Advertising’s main effectiveness is in the fact that: a. It is everywhere b. It is impossible to avoid c. It is able to change attitudes d. It is believable e. It is expected 34) If our attitudes about a product are focused on its features and specs, the advertising group would likely use plan with _________ based attitudes in mind. a. Affective b. Cognitive c. Individual d. Emotional e. Moral

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