76. A growing population always means a growing market. 77. The basis of cohort segmentation is that the occurrence of key defining moments while a person comes of age imprints core values that remain largely intact throughout life. 78. Japan has one of the world’s oldest populations. 79. According to the 2000 census, Latinos make up the largest minority in the United States with 13% of the total population. 80. In marketing to ethnic groups, African Americans should be treated as a uniform group because of their shared heritage and homogeneous consumption patterns.  Â