SOLVED

41) Pie charts are useful when all of the following is present EXCEPT when: A) Data total to 100% B) You want to visually display proportions or percentages C) You do not have so many slices that the chart would be hard to interpret D) You have a metric variable E) You properly label your pie chart and include a legend for the slices 42) The following statements represent effective table guidelines EXCEPT: A) limit the use of decimal places B) place items the reader needs to compare in the same row C) place items the reader needs to compare in the same column D) if there are many rows, darken alternative entries E) provide totals for columns and rows when relevant 43) A(n) _____________ visual is one that is totally objective in terms of how information is presented in the research report. A) numerical B) ethical C) figure D) data set E) professional 44) Which of the following examples may result in an unethical visual presentation of research findings? A) if time is a variable, placing it on the horizontal axis B) eliminating the scales on an axis C) using a histogram rather than a pictogram D) illustrating how many respondents refused to answer the question as part of the visual E) making sure all parts of the scale are present 45) If you were asked to orally present the conclusions of a research project, you would do the following EXCEPT: A) practice your presentation B) identify and analyze your audience C) determine the key points D) check out the room and media E) present “off the cuff” 46) Which of the following is NOT true of presenting the results of the report orally? A) you only need one of the key people for the presentation B) present the information succinctly C) provide an opportunity for questions and discussions D) it may be accomplished through a simple conference with the client E) it may be a formal presentation to a roomful of people 47) The MRIA has standards for the public release of marketing research results. Which of the following was NOT one of their recommendations noted in your textbook? A) Do not include precise proportions with qualitative reporting. B) Have the exact wording and order of questions in a questionnaire available to the public upon request. C) Differentiate between scientific and nonscientific studies. D) Include the sample size and population surveyed. E) Present only quantitative and not qualitative findings. 48) Rob is editing his latest marketing research report for a client outside his organization. He reads the following sentence to himself: “The performance of the investigation of the SCW that was conducted by the SEPG office showed the following end results for the 3LM.” Which of the following stylistic suggestions was NOT violated? A) changing tense unnecessarily B) use jargon sparingly C) use strong verbs D) use active voice E) eliminate extra words 49) A research company is preparing a visual for a marketing research report for a current client that is looking at expanding their product line by means of acquiring another company. A visual has been constructed to show the steps that will be taken to accomplish the merger planned between two companies. Which of the following visuals would best show the different steps and how they are related? A) pie chart B) picture C) histogram D) flow diagram E) table 50) Maria works for ABC Marketing Research Company. Her boss has a meeting with a new client, but his plane is running late so she decided to help out by warming up the visual projector, laying out the copies of the presentation of the client, and making coffee. Just as the clients began to arrive, her boss phoned and asked Maria to actually begin to give the oral progress report to the client until he can arrive at the meeting. He estimated he would only be a few minutes late. Maria knows nothing of the client, and the meeting is due to start in five minutes. Maria rushes into the conference room to give the report. Maria’s boss is even later than he expected, so Maria continues to talk until he gets there 45 minutes late. Though Maria seemingly had no alternative to her predicament, which of the following oral presentation steps did she NOT violate? A) audience analysis B) succinct presentation C) presentation practice D) early arrival E) check out the room and media