SOLVED

31) In order to implement the “right” strategy, managers must make many decisions, and they must have objective, accurate, and timely information in order to make these decisions correctly. A) True B) False 32) The goal of most marketing research studies is to try to understand and predict consumer behaviour; a relatively simple task. A) True B) False 33) The need for marketing research emerged when the Industrial Revolution led to manufacturers producing goods for distant markets. A) True B) False 34) The Canadian Marketing Association’s definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm. A) True B) False 35) The purpose of marketing research is to link the consumer to the product by providing information that can be used in making marketing decisions. A) True B) False 36) Research conducted to solve specific problems is called basic research. A) True B) False 37) The products and services that the Marketing Research and Intelligence Association (MRIA) offers include certification, professional development, publications, advocacy and lobbying, ethical and practice standards, career support services, and annual conferences and trade shows. A) True B) False 38) Marketing research provides information collected only on consumers. Information collected on other entities such as employees, members of distribution channels, or competitors would NOT be considered marketing research. A) True B) False 39) Marketing research is infallible. A) True B) False 40) One of the uses of marketing research is to identify market opportunities; however, the identification of problems is not a use of marketing research, but rather a use of the firm’s internal auditing system. A) True B) False