SOLVED

21. The product-management organization has a number of disadvantages, including ________. a. product and brand managers may lack enough authority to carry out their responsibilities b. short-term involvement leads to short-term planning and fails to build long-term brand strengths c. fragmentation of markets makes it harder to develop a national strategy d. product and brand managers become experts in their product area but rarely achieve functional expertise e. all of the above 22. One rationale for category management is the increasing power of the ________. a. consumer b. customer c. trade d. distribution partners e. competition 23. There are three types of potential product-team structures. These are ________. a. vertical, triangular, and horizontal product teams b. vertical, horizontal, and circular product teams c. horizontal, vertical, and rectangular product teams d. horizontal, vertical, and flattened product teams e. vertical, rectangular, and circular product teams 24. A brand-asset management team (BAMT) ________. a. concerns itself with the brand only during the marketing audit b. consists of key brand managers from other companies c. consists of management personnel from other departments d. consists of top level mangers reviewing the brand during an audit e. consists of key representatives from functions affecting the brand’s performance 25. When customers fall into different user groups with distinct buying preferences and practices, a ________ is desirable. a. market-management organization b. product-management organization c. brand-management organization d. BAMT organization e. flattened organization  Â