SOLVED

APPLICATION QUESTIONS Multiple Choice 111. When Coca-Cola sold only one kind of Coke in a 6.5-ounce bottle, it was practicing what is called ________. a. primary marketing b. micromarketing c. macromarketing d. segmented marketing e. mass marketing 112. The marketer ________ the segments; the marketer’s task is to identify the segments and decide which one(s) to target. a. plans b. creates c. does not create d. rarely controls e. controls 113. Anderson and Narus have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which part contains the product and service elements that all segment members value? a. Naked solution b. Discretionary solution c. Maximum solution d. Pseudo solution e. Virtual solution 114. The recipe for Internet niching success is to ________. a. find a need and fill it b. choose a hard-to-find product that customers do not need to see and touch c. choose a low-budget product that is heavily demanded by Gen Y d. choose an exclusive product sold primarily to seniors e. find a product that has some attraction to a health-conscious market 115. Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation. a. demographic b. behavioral c. psychographic d. geographic e. user status  Â