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51) A corporate VMS has the advantage of controlling the entire distribution chain under ________. A) a profit-maximizing strategic plan B) single ownership C) mass distribution D) a limited number of intermediaries E) contractual agreements 52) What are the three major types of vertical marketing systems? A) corporate, contractual, and chain B) contractual, corporate, and independent C) corporate, contractual, and administered D) administered, independent, and franchised E) corporate, franchised, and task 53) Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member? A) a horizontal marketing system B) an administered vertical marketing system C) a corporate vertical marketing system D) a conventional marketing system E) a multiple distribution system 54) Which of the following statements about a vertical marketing system (VMS) is true? A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. B) Members of a VMS operate totally independently of one another outside of buying and selling one another’s products. C) The three types of vertical marketing systems are independent, conventional, and customized. D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. E) Conventional marketing systems are more efficient than vertical marketing systems. 55) A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS). A) administered B) conventional C) corporate D) horizontal E) contractual 56) Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS). A) administered B) conventional C) corporate D) horizontal E) contractual 57) In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity. A) franchise B) corporate VMS C) horizontal marketing system D) multiple distribution system E) conventional marketing system 58) When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. A) multiple B) selective C) international D) direct E) extensive 59) Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products? A) exclusive B) intensive C) selective D) dual E) multiple 60) Which type of distribution means limiting distribution of a product to a single outlet in a particular region? A) exclusive B) intensive C) selective D) independent E) insourced

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