SOLVED

91) News conferences, press tours, and grand openings are examples of ________, a type of tool commonly used by public relations professionals. A) public service activities B) special events C) social networking D) development E) investor relations 92) Which of the following would most likely be included in the written materials prepared by PR professionals to reach and influence target markets? A) employee code of conduct B) annual reports C) memorandum of association D) advertisement jingles E) white papers 93) Which of the following is an example of an audiovisual material used by PR professionals? A) blogs B) logos C) vision statements D) brochures E) online videos 94) Logos, uniforms, brochures, and company trucks are all examples of ________ materials that can be used to help a company create a visual image which the public can immediately recognize. A) direct marketing B) social marketing C) public service D) corporate identity E) buzz marketing 95) In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS? A) buzz marketing B) corporate logos C) corporate identity materials D) product publicity E) public service materials Refer to the scenario below to answer the following questions. Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children’s clothing thrives on the sale of a vast inventory of children’s clothing placed there on consignment. “Because small children grow so quickly,” Second Avenue’s owner commented, “they often outgrow many of their clothes before they’ve hardly been worn!” Second Avenue provides a way for people to sell their children’s clothing, earn a few dollars, and buy the next larger size. “We’re extremely picky about the condition of the clothing we stock,” the owner stated, “but we sell most items at a 60 percent discount.” 96) Which of the following media options would be the LEAST costly for Second Avenue’s promotional efforts? A) periodic advertising in a local newspaper which follows a pulsing schedule B) daily advertisements on a cable television station C) daily commercials during the local evening news D) a billboard placed on the nearest interstate highway E) a billboard placed in a supercenter 97) Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style. A) slice-of-life B) technical expertise C) personality symbol D) fantasy E) image 98) The owner of Second Avenue wants to establish a community clothing drive to collect clothes for a local children’s shelter. The owner is planning to set up collection barrels outside Second Avenue. In this case, which of the following public relations tools is being used by the owner? A) press relations B) product publicity C) lobbying D) development E) public affairs