SOLVED

51) According to your textbook, what would the next step be as outlined by the Six-Step Approach to Data Analysis once the questionnaire question that is involved in the analysis is selected? A) Ask “what is the research objective?” B) Ask “how do you interpret the findings?” C) Ask “how do you write/present these findings?” D) Ask “what is the appropriate analysis?” E) Ask “how do you run it?” 52) Laura Strubel is reviewing some data from a marketing research report she obtained that shows the age of persons who frequently purchase her company’s product, Strubel’s Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which stations should run the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that 68 percent of her target market fall between the ages of: A) 39 to 51 B) 45 to 68 C) 33 to 57 D) 33 to 56 E) 45 to 57 53) Nonsampling error is defined as all errors in a survey except those attributable to the sample size. A) True B) False 54) We can predetermine the level of sampling error, and we can predetermine the amount of nonsampling error we will have. A) True B) False 55) Nonsampling errors stem from either fieldworker errors or respondent errors. A) True B) False 56) False answers and nonresponse are two unintentional respondent errors. A) True B) False 57) Assuring anonymity is one way to minimize intentional respondent error on surveys. A) True B) False 58) Respondents can misunderstand, guess, lose attention, suffer distractions, and suffer respondent fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error. A) True B) False 59) Supervision and validation are ways the marketing research industry controls fieldworker errors. A) True B) False 60) If the concern around multiple submissions error and bogus response error is great, researchers turn to electronic blocking. A) True B) False