NEED A PERFECT PAPER? PLACE YOUR FIRST ORDER AND SAVE 15% USING COUPON:

SOLVED

51) Which of the following is the narrowest strategy? A) undifferentiated targeting B) custom marketing C) differentiated targeting D) concentrated targeting E) mass marketing 52) Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer. A) undifferentiated targeting B) positioning C) custom marketing D) mass customization E) differentiated targeting 53) ________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. A) Concentrated targeting B) Positioning C) Benefit segmentation D) Mass customization E) Customerization 54) A product’s position is based on important attributes as perceived by ________. A) suppliers B) competitors C) market conditions D) target consumers E) resellers 55) Which of the listed choices is NOT a positioning task? A) identifying a set of possible competitive advantages B) surveying frequent uses of the product C) analyzing competitors’ positions D) finalizing the marketing mix E) evaluating responses to the marketing mix 56) The first step in developing a positioning strategy is to ________. A) set the marketing communications budget B) identify segmentation variables C) analyze the competitors’ positions in the marketplace D) describe a product with a competitive advantage E) create target markets 57) Superior image, unique product features, and better service are all examples of ________. A) brand personalities B) brand positions C) perceptual maps D) competitive advantages E) customer touchpoints 58) Once a(n) ________ is set, the next step in positioning is for marketers to finalize the marketing mix. A) segmentation variable B) positioning strategy C) demographic strategy D) customer relationship management system E) concentrated target 59) A(n) ________ is a distinct image that captures the character and benefits of a good or service. A) perceptual map B) target market C) brand personality D) segment profile E) trade promotion 60) A perceptual map is used to ________. A) compare and contrast consumer psychographic segments B) create consumer cross-tabulations for marketing research C) locate consumers within a primary metropolitan statistical area (PMSA) D) determine how consumers position products in relation to one another E) identify the critical stage of the targeting process for the marketer

Solution:

15% off for this assignment.

Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!

Why US?

100% Confidentiality

Information about customers is confidential and never disclosed to third parties.

Timely Delivery

No missed deadlines – 97% of assignments are completed in time.

Original Writing

We complete all papers from scratch. You can get a plagiarism report.

Money Back

If you are convinced that our writer has not followed your requirements, feel free to ask for a refund.