SOLVED

21) Which of the following statements is true about the revenue model? A) It emphasizes the utility that the product/service has to offer to customers. B) It analyzes the existing players in the market and the nature of the competition. C) It describes the promotion plan of the product/service. D) It describes how the firm will produce a superior return on invested capital. E) It analyzes the background and experience of the company leadership. 22) Which of the following questions should a manager consider while analyzing the “value proposition” component of the business model? A) How much are you selling the product for? B) How fierce is the competition? C) How do you plan to let your potential customers know about your product/service? D) Can the leaders of the organization get the job done? E) Why do customers need your product/service? 23) While preparing a business model, a manager considers the question, “How do you plan to let your potential customers know about your product/service?” Which of the following components of the businessing model is he/she considering? A) Revenue model B) Management team C) Marketing strategy D) Value proposition E) Competitive environment 24) Paying businesses that bring or refer customers to another business is known as ________. A) affiliate marketing B) subscription marketing C) viral marketing D) stealth marketing E)Â buzz marketing 25) A collection of companies and processes are involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and ultimately, to the customer; these companies are collectively referred to as ________. A) customer management B) product lifecycle C) enterprise resource management D) supply chain E) market entry 26) Prior to the introduction of the Internet and Web, the secure communication of proprietary information in business-to-business electronic commerce was facilitated using ________. A) enterprise resource planning B) electronic data interchange C) cloud computing D) supply chain management E) executive information system 27) Which of the following statements is true about the extranet? A) It restricts the company’s information from going “on the Web.” B) It can be accessed only by employees within an organization. C) It contains company related information which all the employees of an organization can access. D) It enables two or more firms to use the Internet to do business together. E) It requires large expenditures to train users on the technologies. 28) Web-based technologies are cross platform, meaning that disparate computing systems can communicate with each other provided that ________. A) the computing systems have been manufactured by the same company B) the computing system manufacturing companies are business partners C) they are located in the same country D) standard Web protocols have been implemented E) the computing system manufacturing companies allow it 29) Companies use ________ to secure proprietary information stored within the corporate local area network and/or wide area network so that the information can be viewed only by authorized users. A) firewalls B) phishing C) rootkits D) bots E) pharming 30) Organizations primarily use extranets to ________. A) conduct market research B) manage their supply chains C) identify their target market D) control brand dilution E) manage public relations